Going paperless

Last week, I got asked by a countertop fabricator how to go paperless. We’ve seen some of our customers do it successfully. And, when I started thinking about it, I realized that we’re paperless, too. Based on our experience and what I’ve heard from...

Your least profitable marketing channel?

After spending last week at a trade show, we made an agonizing decision. We’re not going to exhibit at trade shows next year. It’s surprising to say it after nearly a decade of exhibiting. But, the reality is that the world is changing, and changing our...

It’s just one more button…

If you’ve called us asking for a new feature, you may have heard this. “Can you please add just one more button? It would make my life better.” “It’s on our feature wish-list, and I’ll keep you posted as we do updates.”...

Why you should use remarketing ads

About a year ago, I was looking at our datacenter’s website, and then suddenly I noticed their banner ad… everywhere! “Man, those guys sure know how to advertise.” Occasionally, I’d notice other ads (Like the one on the left) following me around on the...

How to leave a voicemail

I’m sure folks find it just as frustrating as I do to get a message that’s “Hi, it’s Bob, call me back.”. I just got one yesterday that was exactly that. Most likely, if you leave me a message like that, you’re going to end up at...

Orange County Stone Summit

We were one of the sponsors of the Marble Institute Stone Education Seminar in Orange, CA last week. Thanks to MS International for hosting. Here’s what I learned. The morning was a presentation from Tony Malisani, of Malisani, Inc. in Great Falls, MT. The bulk of...