StoneTalk Episode 8 – Paul Menninger

In this episode, Patrick speaks with Paul Menninger, owner of Capitol Granite, a very successful fabricator based in Virginia. Listen to this episode to learn: Why it is crucial to measure key performance indicators as your business grows Why importing material...

StoneTalk Episode 7 – Mike Langenderfer

In this episode, Patrick speaks with Mike Langenderfer, owner of The Countertop Shop in Ohio and a strong supporter of mentoring. Listen to this episode to learn: The importance of focusing on customer satisfaction What impact International Surface Fabricators...

Setting goals – part 1

I’ve never been a goal-setter. That’s one of the things Ted (the other owner of Moraware) and I have in common, but lately both of us are trying to figure out and articulate the goals for our company. In order to get here, first we wrote down our company...

Moraware’s guiding principles

A few weeks ago, I wrote about how (for the 1st time in our company’s history) we’ve written down our company values, guiding principles, and goals. Our values are mostly about how all of the people here behave, treat each other, and our customers –...

What is the purpose of your website?

It can be a long haul getting folks to view your web pages, so you don’t want to squander the opportunity. But, now that they are there, what do you hope to accomplish? Of course, the ultimate goal is to sell them a countertop. But, how many people do you think are...