by Moraware | May 14, 2015 | Business
In Episode 18, Patrick tries something different and speaks directly with a homeowner – artist Steven Blakey. Listen to this episode to learn: How customers don’t use the same language fabricators do What a successful countertop installation sounds like to...
by Harry Hollander | May 8, 2015 | Business
Flash-back to 2008. Most of the Moraware team was hanging out in Florida at the beach in the summer of 2008. Actually, we were having a company meeting in the ocean, with the occasional boogie board and skim-board thrown in, too. The topic at hand: deciding whether to...
by Harry Hollander | May 5, 2015 | Business
I’m Harry from Moraware, and I bought a new countertop recently. I documented the experience, here & here. And now, the rest of the story. This is a long one, so get yourself an extra cup of coffee. A bit over a month has passed since our home remodel, and...
by Moraware | Apr 24, 2015 | Business, News, Uncategorized
A Better Product? I’ve worked in customer support and sales with wildly different products over the years. Adobe software. Fine art. Curly wigs and tiaras for Irish dancers. But I think the experience that taught me the most was selling goat cheese at Pike Place...
by Moraware | Mar 12, 2015 | Business
In episode 14, Patrick speaks with Keith Haight, Executive Director of the International Surface Fabricators Association (ISFA) – one of the most important trade associations in our industry. Listen to this episode to learn: What ISFA is, how it has evolved, and...
by Harry Hollander | Feb 3, 2015 | Business
After a decade in the countertop industry, I’m finally buying a new countertop. My first impressions are in part 1, here. Next step, visiting a fabricator. Getting prepared I felt like I knew a lot about buying a countertop based on chatting with thousands of...
