If you missed the setup (and the sting!), check out my previous post. The IKEA Effect The IKEA Effect is affectionately named for that Swedish juggernaut of home furnishings, where a disposable Allen wrench makes all things possible! IKEA bias is the tendency to...
The Set Up I recently found myself stuck in a conference room listening to a speaker who seemed… past his prime. He came in to this professional event dressed flamboyantly: pink jacket, plaid shirt, polka-dot tie. He boisterously announced that he’d like to kick...
I attended a Digital Stoneworking Expo hosted by Park Industries in Portland, Maine. As always, it was a wonderful opportunity to meet local fabricators and also learn about what these business owners have on their minds. One thing that I learned in Maine is just how...
We hired new folks this year, and as we went through the process with job candidates, I told the origin story of Moraware many times. I realized we don’t tell many of our customers about the old days, so here are the highlights up ‘til now. A long time ago… The story...
Moraware has a goal of helping countertop fabricators run their businesses better. Hopefully, some shops will use our software, but we really believe that having a systematic approach of any kind will help you avoid expensive mistakes, make your customers happier, and...
When one of our first and longest running customers reached out to us with some great feedback about our shop user function, we started chatting and I realized that his experience and new journey towards going 100% paperless was one we could all find value in. Even...
