It’s so easy to brush off online reviews as a waste of time and energy. But online reviews are actually a tool you can use to make incredible strides in your countertop business. First and foremost, you can use the negative feedback to inform your process going...
For the first four or five months, Geoffrey Gran of The Countertop Factory Midwest used a whiteboard to organize scheduling for his countertop company. He realized very early on that his team needed software to become more efficient. Through the grapevine, Gran heard...
Google My Business is the modern Yellow Pages. In years past, when someone needed a product or service, they’d flip through the local phone book. Today, the first place people go is… drumroll, please… Google! Yes, people use other search engines like Bing or...
Featuring Geoffrey Gran, Owner of The Countertop Factory Midwest Geoffrey Gran and his business partner Bill Heuer started TCF in 2005. They now have 162 employees and are the largest fabricator in Illinois. Their goal from the beginning was to be the best, and hiring...
Steve Mast, Director of Sales at Precision Countertops in Portland, Oregon, was kind enough to walk us through his entire facility, from the showroom to the shop. We even get a sneak peek at the breakroom, which features a convenience store honor system – super cool...
It’s a trying time right now for businesses deemed non-essential in certain areas. Some countertop shops seem to be doing just fine, while some shops across the globe are closing their doors until further notice. We know the fear of the unknown can cause a lot of...
