The Moraware Blog
We explore best practices, interview industry leaders, and highlight successful fabricators.
Whether you prefer to watch, read, or listen, we’ve got what you need to take your business to the next level.
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Why we require a demo before you buy Systemize
Is your countertop fabrication shop struggling with costly mistakes, unorganized whiteboards, disconnected staff, and disorganized processes? You’re a prime candidate for Systemize, our scheduling software that addresses all of these bottlenecks in your business. A...
8 Reasons CounterGo Users Say Quoting Software Is Worth the Investment
Quoting software is well worth the investment. But, we may be a little biased... So, we gathered up all of the feedback we’ve gotten over the years from shops of all sizes. We’ve managed to nail down 8 reasons our CounterGo software is the best thing since robotic...
The Guide to Getting Positive Reviews for Your Fab Shop
It’s so easy to brush off online reviews as a waste of time and energy. But online reviews are actually a tool you can use to make incredible strides in your countertop business. First and foremost, you can use the negative feedback to inform your process going...
Go Paperless and Reduce Remakes with Moraware and SPEEDLabel
For the first four or five months, Geoffrey Gran of The Countertop Factory Midwest used a whiteboard to organize scheduling for his countertop company. He realized very early on that his team needed software to become more efficient. Through the grapevine, Gran heard...
How to Set Up Google My Business For Your Fabrication Shop
Google My Business is the modern Yellow Pages. In years past, when someone needed a product or service, they’d flip through the local phone book. Today, the first place people go is… drumroll, please… Google! Yes, people use other search engines like Bing or...
How to Hire Quality Talent for Your Countertop Company
Featuring Geoffrey Gran, Owner of The Countertop Factory Midwest Geoffrey Gran and his business partner Bill Heuer started TCF in 2005. They now have 162 employees and are the largest fabricator in Illinois. Their goal from the beginning was to be the best, and hiring...
From Showroom to Shop with Precision Countertops
Steve Mast, Director of Sales at Precision Countertops in Portland, Oregon, was kind enough to walk us through his entire facility, from the showroom to the shop. We even get a sneak peek at the breakroom, which features a convenience store honor system – super cool...
We Talked to 3 Countertop Shops During the COVID-19 Crisis
It’s a trying time right now for businesses deemed non-essential in certain areas. Some countertop shops seem to be doing just fine, while some shops across the globe are closing their doors until further notice. We know the fear of the unknown can cause a lot of...
How to Build Company Culture In Your Fab Shop During COVID-19 [Video]
Geoffrey Gran and his business partner Bill Heuer started The Countertop Factory Midwest in 2005. They had no prior countertop fabrication experience – instead, they came into this business with a background in sales and marketing. A lot of people told them they’d get...
Ask the right questions when buying quoting software.
LISTEN
StoneTalk Episode 6 – Nate Charles
In our 6th episode, Patrick chats with Nate Charles, head of sales for K&D Countertops in Maine. Listen to this episode (or read the transcript) to learn: How social media affects the sales process The importance (and difficulty) of keeping in touch with your...
StoneTalk Episode 5 – Sasha Shtern
In our 5th episode, Patrick chats with Sasha Shtern, founder of multiple countertop-related businesses, including Lazy Granite and vanitycounters.com. Listen to this episode (or read the transcript) to learn: How too many choices can make it hard for customers to buy...
StoneTalk Episode 4 – Russ Berry
In our 4th episode, Patrick chats with Russ Berry, President of ASST, a commercial fabricator and manufacturer based in Pennsylvania that creates beautiful, sculptural surfaces for its customers. Russ has a Masters of Fine Arts in Sculpture and a reputation for hiring...
StoneTalk Episode 3 – Ted Sherritt
Our 3rd episode of StoneTalk features an interview with Ted Sherritt, President and CEO of FLOFORM Countertops, one of the biggest fabricators in Western Canada and the Pacific Northwest of the United States. If you're not a fan of listening to podcasts, check out the...
StoneTalk Episode 2 – Liz Tambasco
Our podcast adventure continues! Our 2nd episode features an interview with industry veteran and sales expert Liz Tambasco. If you're not much of a podcast listener, then read the transcript. Listen to this episode to learn key ways to grow your business: How to...
StoneTalk – the podcast for countertop fabricators
Do you listen to podcasts? Now there’s one just for you – StoneTalk, the podcast for countertop fabricators. We’ve noticed that our most successful customers tend to talk to each other and learn from one another. This exchange of knowledge and ideas is so important to...
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