The Moraware Blog
We explore best practices, interview industry leaders, and highlight successful fabricators.
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A Quick Guide to Setting Goals For Your Countertop Business
Goals are critical for any business, including the fabrication industry. Without them, it’s like playing a game of darts in a pitch-black room. You keep aiming and throwing, but you have no idea if you’re ever going to hit the bullseye. That’s where KPIs come...
How Often Do You Look at Your Shop’s Numbers?
Many fabricators put their heads down and do the hard work, never getting the chance to look around and ask: where could we be improving? If you’re a growing shop, now is the time to take the time to find out. You can’t set realistic goals and plan for pain-free...
Level Up Your Countertop Quoting with Slab Layouts
Slab layouts are critical in making sure your estimate is accurate. Some fabricators rely on guesswork, some do complex math based on square footage, and others spend hours in CAD for a prospect who may never even spend a dime! None of these are great solutions...
Why Taking Photos of Your Finished Jobs Should Be Part of Your Process
One of the best ways to advertise your business is by showing proof of your craftsmanship. Posting photos of your finished jobs on social media and website is a great way to show new prospects what kind of work you’re capable of. Images can also save you from ornery...
Avoid Getting Burnt Out During the Holiday Rush
The holidays are a beautiful time of joy, family time, and relaxation. Well… for about 10% of us. For more than half of us, the holidays are a breeding ground for stress. It shouldn’t be that way, but here we are. According to a study, there are three main culprits...
Sell Professionally: The Ideal Timeframe for Delivering a Countertop Quote
Getting out quotes fast is definitely a huge value-add for any fabrication business. But how fast is too fast? We love that our quoting software, CounterGo, empowers you to create a quote in just three minutes. However, many countertop businesses like to take...
Enhance Your Countertop Software Experience with Moraware Integrations
We think CounterGo, our estimating software, and Systemize, our scheduling software, are pretty amazing. Sometimes though, you need more. More time. More money. More coffee. But seriously, you might need more features and options than our software currently provides....
Meet our new Sales & Marketing Manager
Hello all! My name is Kallie Biggs. I am extremely excited to be joining the team, as Marketing and Sales Manager. This year has been full surprises, and the best of them has been finding a new home at Moraware. I am extremely grateful to be part of a well-respected,...
How to Overcome the 3 Most Common Objections During a Countertop Sale
Odds are you can handle any objection under the sun if it has to do with your craftsmanship or materials. When customers inquire about how marble can stain or how granite can crack, I’m guessing you have an answer ready to fire back. But what about sales objections,...
Ask the right questions when buying quoting software.
LISTEN
StoneTalk Episode 12 – Roderick Bley
In episode 12, Patrick speaks with Roderick Bley of Fabricator's Choice - a consulting company that helps fabricators with all aspects of their businesses. We've worked with Roderick for many years, and he's definitely one of the "power users" of our software. In the...
StoneTalk Episode 11 – Jason Nottestad
Jason Nottestad of VT Industries has had an eclectic career path, but it seems to be treating him well. At one point he had his own fab-less countertop shop, and has had responsibilities for various parts of customer service, production, and now international sourcing...
StoneTalk Episode 10 – Scott Edwards and Marty Medina, VPN Systems
Even though we're constantly working on updates to Moraware CounterGo and JobTracker, we can't solve every problem for every countertop fabricator. So, we've also been thinking a bit more about how to make our partners successful. Databridge is one of those partners -...
StoneTalk Episode 9 – Harry & Ted from Moraware
It's pretty painful to listen to a recording of yourself (or a podcast, in this case), but luckily Ted and Patrick did most of the talking in this episode of StoneTalk. We made the recording while we were all attending a software conference, with beers in hand, so it...
StoneTalk Episode 8 – Paul Menninger
Disclosure: I'm a member of the Paul Menninger fan club. I've listened to Paul speak at at various countertop industry events, including the ongoing series of Park Industries Digital Expos. He's incredibly disciplined, metrics-focused, and smart. I'm positive that's a...
StoneTalk Episode 7 – Mike Langenderfer
All of us have heard that having a business mentor is incredibly powerful, but Mike Langenderfer of The Countertop Shop in Holland, OH has first-hand experience. His participation in ISFA's "Million Dollar Mentor" program a few years ago was one of the factors that's...
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