The Moraware Blog
We explore best practices, interview industry leaders, and highlight successful fabricators.
Whether you prefer to watch, read, or listen, we’ve got what you need to take your business to the next level.
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3 Ways Countertop Fabricators Can Save Money in Their Business
Money! There never seems to be enough of it, right? Just when you think you’re in the black, someone drops another slab or a customer complains about a job and you have to rework it for free. Now you’re actually paying to install countertops instead of getting paid....
Better data leads to better business decisions
Have you ever heard the saying “garbage in, garbage out”? It’s the perfect description for when you overlook the information input part of your process. If you aren’t thinking about how and why you are entering job info into your job management system, then you won’t...
9 Examples of shops that used their uniqueness to sell more countertops
Figuring out what makes your countertop shop unique can be tricky. You constantly have to be asking yourself: “Why should your customers buy countertops from you rather than another company?” As we know, having the lowest pricing to stand out never works out well. Why...
The 5 CounterGo features that always impress
Chances are you are on this post because you’ve heard about CounterGo before. If you haven’t, well, buckle up because we’re going to be showcasing the features that never fail to impress during our demos! Please get ready to “oooh” and “aah.”
Good customer service will make you more money
It’s too easy to deprioritize customer service when you’re overworked and you don’t have a large enough team to step in and help. And given today’s market, when the jobs are rolling in with little effort, it’s hardly motivating to put extra work into a part of your...
How to start streamlining your countertop shop
Many of you already know that a growing shop comes with a few growing pains. As more business comes in, your current process (and head) becomes strained. What once worked smoothly, starts to break down. Important details get missed, customers are upset, and the stress...
Popular Scheduling Solutions for Countertop Fabricators
There is no one perfect way to run a countertop shop. Each business is unique and has it's own way of doing things. However, the one thing all shops should have is....you guessed it...a process! Whether you've been in the industry for years or just starting out on...
How to get your time back with countertop software
I am finally able to leave work and go spend time with my family! An actual countertop fabricator said that. A few years ago we asked our users how software has helped their business, and their quality of life. The answers were overwhelmingly about the time they were...
Why Onboarding New Software is Important for Busy Countertop Shops
Being a countertop fabricator most likely means that you don't have enough hours in the day to get everything done, let alone improve what you're already doing. Many fabricators are just trying to keep their heads above water! But if you are too busy to function...
Ask the right questions when buying quoting software.
LISTEN
StoneTalk Episode 18 – Steven Blakey
In Episode 18, Patrick tries something different and speaks directly with a homeowner - artist Steven Blakey. Listen to this episode or read the transcript to learn: How customers don't use the same language fabricators do What a successful countertop installation...
NEW! StoneTalk Episode 17 – Marty Gould
In episode 17, Patrick speaks with marketing consultant Marty Gould from The Customer Store. Listen to this episode or read the transcript to learn: How marketing is different from selling How to collect key information about your current customers How to find new...
NEW! StoneTalk Episode 16 – Jordany Nunes
In episode 16, Patrick speaks with Jordany Nunes from NF Granite. Listen to this episode or read the transcript to learn: How to use Big Box stores to grow your business How to grow your word-of-mouth business and depend less on Big Box stores How to hire the best...
NEW! StoneTalk Episode 15 – Joe Alva
In episode 15, Patrick speaks with Joe Alva, Chief Design Engineer at Poseidon Stone Equipment. Listen to this episode or read the transcript to learn: What questions you should ask when purchasing machinery The features that make high-end saws high-end How/why to...
StoneTalk Episode 14 – Keith Haight
In episode 14, Patrick speaks with Keith Haight, Executive Director of the International Surface Fabricators Association (ISFA) - one of the most important trade associations in our industry. Listen to this episode or read the transcript to learn: What ISFA is, how it...
StoneTalk Episode 13 – Dave Paxton
I've know Dave Paxton of Paxton Countertops and Showers since we served on the board of the International Surface Fabricators Association together a few years ago. Dave's an amazingly friendly guy, and I've personally learned a lot from him about how that enthusiasm...
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