The Moraware Blog
We explore best practices, interview industry leaders, and highlight successful fabricators.
Whether you prefer to watch, read, or listen, we’ve got what you need to take your business to the next level.
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Why Fabricators Should “Systemize the Predictable”
Whenever someone mentions building out processes for your company, many managers get a look of terror in their eyes and run for cover, thinking about 500-page SOP manuals and nitpicking every single detail of their operation. But streamlining your shop doesn’t have to...
Fabricator Profile: AMC Countertops
When it comes to sustainable growth and managing scalability, Carmina Mendez and her team at AMC Countertops in Wisconsin are hard to beat. Their skills in organization and a willingness to keep learning are top qualities in an often fast-paced, time-constrictive...
What is EOS, and why should countertop fabricators care?
It turns out that I was very wrong when I assumed that EOS was a type of lip balm. So, if you have been hearing references to "EOS" buzzing around and don't know what it means...you are not alone, my friend. I'm here today to give you the lowdown so you don't have to...
The Perfect Way to Use Software in a Countertop Shop
Okay, I'm sorry for the clickbait title. That was rude of me because the answer is - there isn't one perfect way to use software in any business. For over 20 years, we've worked alongside fabricators running businesses of all shapes and sizes. If there's one thing...
Anyone Can Grow Their Career at a Countertop Shop
You, my friend, are full of potential. There are many inspiring industry stories of folks starting in one role and evolving into another role that helps them reach their goals, whatever that may be. All you need is a foot in the door and the right mindset. Let's...
Make Inflation Hurt a Little Less
Have you ever woken up in the middle of the night to get a glass of water and stubbed your big toe on the nearest table? Well, inflation is kinda like that. Except instead of hurting your toe, it hurts your bottom line. It also hurts your ability to get supplies,...
Tips to Reduce Reworks for Countertop Fabricators
“Oops...” Those are words you never want to hear when you are getting a haircut or during a countertop job. Every time this phrase is uttered, it usually means it's going to cost some money to fix it. And there’s nothing worse than having to use more time and...
Best Hiring Practices for Your Countertop Fabrication Business
For years, hiring has always been a huge challenge for the stone industry. Shops are busier than ever, and the labor pool is smaller than ever. We can't fix that, unfortunately. But, we can try to help by sharing some best practices when it comes to hiring so that you...
“Account” for the future with Throughput Accounting
Profit, profit, profit...it's on everyone's mind all the time! Some fabricators have a bunch of spreadsheets running simultaneously to calculate things like cost per acquisition, sales, revenues, net profits, expenses, etc while some keep it all in their noggin...
LISTEN
Discover SLABlite in StoneTalk Episode 31
In StoneTalk Episode 31, Patrick speaks with Richard Ashoff, Owner of TylerCo. Listen to this episode or read the transcript to discover: SLABlite - a new way of backlighting countertops How having a "wow" factor in your showroom helps sales How a boring stone color...
Learn from Blake Christensen in StoneTalk Episode 30
In StoneTalk Episode 30, Patrick speaks with Blake Christensen, Owner of Valley View Granite Listen to this episode or read the transcript to learn or : Creating a great end-to-end experience for your customers How to get good people from other industries and train...
StoneTalk Episode 29 – Geoffrey Gran
In Episode 29, Patrick speaks with Geoffrey Gran, Owner of The Countertop Factory Midwest Listen to this episode or read the transcript to learn: The 3 C's of Consistency, Communication, and Caring What it means to be a "sales and marketing company that happens to...
StoneTalk Episode 28 – Kyle Carpenter
In Episode 28, Patrick speaks with Kyle Carpenter, founder of SolidSurface.com Listen to this episode or read the transcript to learn: How a business that started for DIYers grew to support fabricators How customers look for construction professionals How fabricators...
StoneTalk Episode 27 – Chuck Russo
In Episode 27, Patrick speaks with Chuck Russo, of BacaSystems.com Listen to this episode or read the transcript to learn: The advantage of using robot saws over other types of automated equipment The benefits of a 2-table system Different approaches to ensuring...
StoneTalk Episode 26 – Karen Rothenberg
In Episode 26, Patrick speaks with Karen Rothenberg, founder of Natural Stone Motif, Inc. Listen to this episode to learn: Why you need to ask your customers questions to determine their lifestyle, wants, and true needs - in order to help them pick the right product...
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