The Moraware Blog
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How to Increase Countertop Sales with Better Customer Service
Article originally published March 23rd, 2015. Updated November 20, 2019. As a countertop fabricator, customer service should be your top priority. I know what you’re thinking – “What about installation expertise or better pricing or higher quality materials?” ...
4 Key Ways Countertop Fabricators Can Give Better Quotes
As a countertop fabricator, putting together countertop quotes is a daily part of the job – for better or for worse. If you’re the owner of a countertop shop, you likely have years of experience with countertop estimates, and you understand why it’s so important...
Highlights from the Digital Stoneworking Expo – Orlando, FL
We co-sponsored the latest Park Industries Digital Stoneworking Expo in Orlando Florida that just took place October 2-3. And as usual, this was a great educational event. Thank you Joan, Mike, Stephanie… and everyone involved. On Wednesday morning, we had the...
Trust is essential for building our company… and yours
For many years, I've attended the Business of Software conference and I just got back from the 2019 edition. Instead of being a technical conference, this this event draws a community of software entrepreneurs and CEO's who want to work on their businesses and can...
Discussing the future of fabrication: ISFA Roundtable Recap in Portland, OR
My first ISFA Roundtable was a great experience. Spending quality time in person with ya’ll is probably my favorite part of this job. So first of all, thank you for always letting me ask you a couple million questions and being so open to sharing your successes and...
Meet Calen!
There’s a new professional nerd at Moraware. Hey, it’s me, Calen Lopata! I started out as an amateur nerd, spending most of my early years near Chicago. My first computer programming experience involved attempting to create original music and violent video games...
Keeping your important data safe at Moraware
When we're talking to our customers or countertop fabricators who are considering using our scheduling or quoting software, sometimes we get questions about how we protect ourselves (and you) against catastrophes or hacking attempts. We care a ton about making sure...
Learning About the Uniqueness of Every Fab Shop
Being one of the newest recruits to Moraware, and to the stone industry in general, the team encouraged me to visit a few of our customers here in Southern California to learn more about the inner-workings and processes of the stone industry. The idea is that...
The Oregon Trail of Fabrication Shops
"Whoa!" is the first thing that comes to my mind after seeing these shops! I was lucky enough to visit three shops in my first three weeks of working at Moraware. A Portland tour of Innovative Stone Concepts, Precision Countertops, and Crowley's Granite was the icing...
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