The Moraware Blog
We explore best practices, interview industry leaders, and highlight successful fabricators.
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New Feature: Multi-Day Activity Series
We're excited to announce a new feature in Systemize - Activity Series! Sometimes you get a big job where the install lasts more than one day. Now, you can organize the activities associated with that multi-day install on your calendar to act like one unit. Hooray for...
How to Create a Unique Selling Proposition for Your Countertop Shop
When you’re thinking about marketing your countertop business, the most important question you can ask is this: “Why should your customers buy countertops from you rather than another company?” This line of thinking will help you create what’s called a Unique Selling...
The 5 Most Common Issues We Hear From Countertop Fabricators
Originally published August 15, 2018. Updated December 16, 2019. When countertop fabrication shops find us, it’s because they’re seeking out a reliable solution to a business problem. During CounterGo and Systemize software demos – and throughout the course of our...
Moraware 2019 year in review
Once again, we’ve had an amazing year. It wouldn’t have been possible without you - our customers, team, partners, friends, and family. Thank you! The team keeps growing In 2019, Moraware grew again as a company. We want more capacity to help our existing customers,...
Two Things All Countertop Fabricators Should Do During the Slow Season
The holidays are a wonderful time to relax, spend time with family, and kick your feet up. The not-so-great part about the holidays is that it marks the slow season for nearly all contractors – including countertop fabricators and installers. It’s easy to become...
The Ultimate Guide to Streamlining the Processes In Your Countertop Shop
As your stone fabrication business grows, you’ll start facing new growing pains. In the beginning, it was probably figuring out how to create quotes and job estimates more quickly. But as you start producing more kitchens with more customers and more employees, the...
From Good to Great: Using images and slab layout as a sales tool
We spent some time with Jennifer Boles and the team at Nelson Tile & Stone to answer any scheduling and quoting software questions they had. Jennifer was nice enough to share her favorite feature with us - the slab images and layout feature in CounterGo! They find...
(Video) From Good to Great: Better scheduling and countertop job management
One of our long-time customers, Aaron Crowley, speaks about what prompted him to seek a solution for his countertop shop's scheduling problems. Communication was often lost, customers had to wait for someone to find him to know the status of a job, and things were...
How to Increase Countertop Sales with Better Customer Service
Article originally published March 23rd, 2015. Updated November 20, 2019. As a countertop fabricator, customer service should be your top priority. I know what you’re thinking – “What about installation expertise or better pricing or higher quality materials?” ...
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