The Moraware Blog
We explore best practices, interview industry leaders, and highlight successful fabricators.
Whether you prefer to watch, read, or listen, we’ve got what you need to take your business to the next level.
WATCH
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Learn from watching
7 Tips for Getting the Most Out of TISE 2025
I’m excited to be heading to Las Vegas to attend TISE this January 28-30. For me, the International Surface Event is one of the countertop industry's most anticipated gatherings because it delivers a perfect mix of the latest innovative equipment, connecting with...
Creating a Work-Life Balance at a Countertop Shop
We talk to many folks in the shops and offices of countertop businesses and unfortunately, it’s more common than not to be totally and utterly burnt out. Mental exhaustion. Emotionally drained. Never-ending stress. The headaches!...
Fabricator Profile: GMD Surfaces
Omar Chahin and his team at GMD Surfaces have built something really impressive over the last 16 years. Since 2007, they’ve focused on using technology to grow their business into a high-quality, efficient, and customer-centric machine. And I can’t lie, that’s exactly...
7 Valuable Things We’ve Learned From Visiting Successful Countertop Shops
Over the last 18+ years, we've had many amazing opportunities to visit countertop shops. Whether it's through a tour associated with an industry event or visiting our own awesome customers, we're always happy to see just how creative fabricators are getting with the...
Fabricator Profile: Creative Stone
First of all, a huge congrats to Creative Stone for an amazing 25 years being in business! That is no small feat for a small business, especially in this industry. Of course, we just had to sit down for a chat with Amy Alt-Kellner, co-owner of Creative Stone alongside...
Are you falling for the Countertop Pricing Myth?
Depending on your market, it can be really competitive out there for countertop fabricators. It's understandable that it's tempting to slash your prices to win more jobs! However, the most successful shops in this industry will tell you that it's one of the worst...
Moraware servers, backups, and disasters
We occasionally get questions about how we manage our servers, do backups, protect our production systems, and what happens if there's a catastrophe at our data centers. The short answer is that we spend a serious amount of time improving our infrastructure,...
Fabricator Profile: Crowley’s Granite & Quartz
I say this with absolute confidence: Every shop needs a Leta. For the last 17 years, Leta McConnaughey has been the guru behind the shop's Moraware set-up. Not only is she kind and engaging, Leta is curious and eager to continuously make things run better. Her role as...
Tips to Better Manage Countertop Shop Scheduling
What words come to mind when you think about your scheduling process? For a lot of fabricators – especially those with smaller operations – it’s chaos. Striking the right balance of supply and demand is what scheduling is all about, but when everyone at your...
Ask the right questions when buying quoting software.
LISTEN
StoneTalk Episode 44 – Evan Kruger
In StoneTalk Episode 44, Patrick speaks with Evan Kruger of Solid Tops. Listen to this episode to learn more about: The importance of differentiating your business The difference between big box stores and selling direct to customers The value of focusing your...
StoneTalk Episode 43 – Rich Katzmann
In StoneTalk Episode 43, Patrick speaks with Rich Katzmann of Laser Products. Listen to this episode to learn more about: The importance of having passion for your work The value of combining creativity and business sense How to connect the dots in the digital...
StoneTalk Episode 42 – Scott Lardner
In StoneTalk Episode 42, Patrick speaks with Scott Lardner of Rocky Mountain Stone. Listen to this episode to learn more about: The joy of working with family How to succeed in an area where the population is spread out When it can be useful to downsize The importance...
StoneTalk Episode 41 – Ryan Olson & Dan O’Keefe
In StoneTalk Episode 41, Patrick speaks with Ryan Olson & Dan O'Keefe of Job Well Done. Listen to this episode to learn more about: The value of helping field workers get targeted information Making it easier to take before/after photos Getting electronic...
StoneTalk Episode 40 – Jon Lancto
In StoneTalk Episode 40, Patrick speaks with Jon Lancto of Artisan Group and MIA. Listen to this episode to learn more about: Sharing best practices and buying power across companies The trend toward paperless A simple way to reconcile inventory Ever increasing...
StoneTalk Episode 39 – Mike Schlough and Rob Bromley
In StoneTalk Episode 39, Patrick speaks with Mike Schlough (Co-President) and Rob Bromley (Sales Consultant) of Park Industries. We're big fans of Park's "digital expos" - so be sure to attend one if you get the chance. Listen to this episode to learn more about: What...
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