by Harry Hollander | Jun 5, 2015 | Business
When you’re thinking about marketing, the most important question you can ask for your countertop business is: “why should your customers buy from you rather than anyone else?” If your answer is your prices or business reputation then you need to ask yourself...
by Harry Hollander | May 22, 2015 | Business
I got a call from a countertop fabricator yesterday saying “I need software to tell me exact job costs, so we can figure out if we’re making money.” If that’s you – STOP! You don’t need software. It’s not the typical question...
by Harry Hollander | May 19, 2015 | Newsletter
Harry’s last lecture (sort of), filtering charges on quotes, assigning files to packets, StoneTalk with Marty Gould – and more! Exciting conclusion of Harry’s recent kitchen remodel! The good news: the best part of Harry’s stressful remodel...
by Harry Hollander | May 18, 2015 | Business
Inventory is a big deal for countertop fabricators. Based on what I’ve seen and heard from our customers, between 1/3 and 1/2 of your direct costs are tied to your granite slab inventory. So, it’s not surprising that we get asked to help with that part of...
by Harry Hollander | May 8, 2015 | Business
Flash-back to 2008. Most of the Moraware team was hanging out in Florida at the beach in the summer of 2008. Actually, we were having a company meeting in the ocean, with the occasional boogie board and skim-board thrown in, too. The topic at hand: deciding whether to...
