by Harry Hollander | Jul 28, 2015 | JobTracker Tips
We just updated JobTracker to take more advantage of wide computer screens. Now, when you look at the “Day by Time” or “Day and Assignee by Time” views, instead of having the screen limited, it will get as big as your monitor. If you click on...
by Harry Hollander | Jul 3, 2015 | Business
By now, I hope you understand the importance of having a unique position in the marketplace to grow your business and sell more countertops. Not only will it help you win more jobs and charge higher prices, it will help you attract higher quality customers. We all...
by Harry Hollander | Jun 26, 2015 | Business
Last week, we talked about choosing your unique angle. If you want to have a reputation of being better than your competitors, sometimes just being different is all it takes. There is something unique about what you offer, and step 3 will help you position yourself...
by Harry Hollander | Jun 19, 2015 | Business
In steps 1 and 2, we focused on two critical pieces for crafting your unique selling proposition for your countertop business. First, you must choose your buyer. Second, you must choose what it is you are selling. Choose your unique angle Now that we’ve gotten the...
by Harry Hollander | Jun 12, 2015 | Business
Last week, we saw that the first step to establishing a solid, unique selling proposition and transforming your countertop business is to choose your buyer. There are specific customers you serve and specific problems you solve. Use this in your messaging and test if...
