Business of Countertops: Who Owns the Customer?

How much should you charge for a finished countertop installation? Is it a function of what the competition is doing, how robust the economy might be, or simply a multiplier of raw materials costs? And why do countertop prices vary so wildly from one part of the...

Countertop Business Branding: Get Yourself A Duck

Your brand is a powerful thing. It’s what sets your company apart from the competition and it helps define expectations for your customers. Through your brand you have the ability to control, in large part, how you are perceived in the marketplace. It can become an...
My First Stone Industry Education Event

My First Stone Industry Education Event

On July 14th, I had the pleasure of going to Birmingham and attending my first event put on by the MIA + BSI together with Stone World at Pacific Shore Stones.   The day flew by, and I learned about the industry, much of which you can’t pick up from a textbook! A few...