by Moraware | Sep 13, 2018 | Business
As part of a Masters of Engineering program at Texas A&M, I recently got to hear a presentation by NASA Flight Analogs Program Manager, Lisa Spence. Anyone from NASA is like a rock star to me, and her project is amazing! Spence works with teams of four civilians...
by Moraware | Sep 10, 2018 | Business, Newsletter
If you missed the setup (and the sting!), check out my previous post. The IKEA Effect The IKEA Effect is affectionately named for that Swedish juggernaut of home furnishings, where a disposable Allen wrench makes all things possible! IKEA bias is the tendency to...
by Moraware | Sep 2, 2018 | Business
The Set Up I recently found myself stuck in a conference room listening to a speaker who seemed… past his prime. He came in to this professional event dressed flamboyantly: pink jacket, plaid shirt, polka-dot tie. He boisterously announced that he’d like to kick...
by Moraware | Aug 9, 2018 | StoneTalk
In StoneTalk Episode 44, Patrick speaks with Evan Kruger of Solid Tops. Listen to this episode to learn more about: The importance of differentiating your business The difference between big box stores and selling direct to customers The value of focusing your...
by Moraware | Jul 18, 2018 | Business, Customer Profile, JobTracker Tips
When one of our first and longest running customers reached out to us with some great feedback about our shop user function, we started chatting and I realized that his experience and new journey towards going 100% paperless was one we could all find value in. Even...
