How do you counter the IKEA effect?

If you missed the setup (and the sting!), check out my previous post. The IKEA Effect The IKEA Effect is affectionately named for that Swedish juggernaut of home furnishings, where a disposable Allen wrench makes all things possible! IKEA bias is the tendency to...

Are your biases carved in stone?

The Set Up I recently found myself stuck in a conference room listening to a speaker who seemed… past his prime. He came in to this professional event dressed flamboyantly: pink jacket, plaid shirt, polka-dot tie. He boisterously announced that he’d like to kick...

StoneTalk Episode 44 – Evan Kruger

In StoneTalk Episode 44, Patrick speaks with Evan Kruger of Solid Tops. Listen to this episode to learn more about: The importance of differentiating your business The difference between big box stores and selling direct to customers The value of focusing your...

StoneTalk Episode 43 – Rich Katzmann

In StoneTalk Episode 43, Patrick speaks with Rich Katzmann of Laser Products. Listen to this episode to learn more about: The importance of having passion for your work The value of combining creativity and business sense How to connect the dots in the digital...